News / Sheraton Grand London Park Lane Hotel Appoints Drinks Historian To Celebrate The Age of The Cocktail
15 September 2016
Drinks expert Rebecca Seal has been appointed as the official in-house Drinks Historian by the Sheraton Grand London Park Lane . Rebecca’s role will celebrate the hotel’s iconic history, telling the story of ‘the cocktail’ from its London debut in the Roaring 20s to today. Using her experience, she will curate new cocktail offerings for Mayfair barflies and thirsty hotel guests at the renovated Art Deco hotel.
Having first opened its doors during the ‘Golden Age of Cocktails’ in 1927, the Sheraton Grand London Park Lane has just completed a multi-million-pound renovation of its 303 guest rooms and public spaces, including the famed Palm Court Lounge and Grade II listed Art Deco Ballroom and Silver Gallery. As a well-known haunt of the Bright Young Things of 1920s Mayfair, the hotel has served cocktails to many renowned celebrities and VIPs throughout its history. Today, the hotel is going back to its roots and has created this unique ‘Drinks Historian’ role to encourage guests to discover the stories and anecdotes behind some of the nation’s most loved cocktails, whilst sipping on a unique blend of modern-day concoctions along the way.
As a well-established journalist, author and resident food and drinks expert, Rebecca will draw on her expertise and collaborate with the talented staff from Sheraton Grand London Park Lane. Providing background on the history of cocktail making, she will create a series of unique menus with the help of the beverage team that will enable them to share their knowledge and new learnings with guests and locals alike. Topics for the new menus will include the emergence of cocktails during prohibition times and the classic 1939 Charles Baker book, Jigger, Beaker and Glass, which will be available in all public areas of the hotel, as a reference point.
The iconic hotel will also work with Rebecca to celebrate the famed and newly revamped Palm Court Lounge. Using the current cocktail menu, which was inspired by the Charles Baker book, Rebecca will launch a series of exciting activations over the coming months as part of the hotel’s official re-launch in October 2016.
From its heyday as the hangout of choice for socialites, celebrities and the aristocracy, the Sheraton Grand London Park Lane has a history of bringing people together in the heart of Mayfair. Building on the hotel’s Art Deco ambience and decades of social sway, the Drinks Historian activation will create an historic haven in the heart of Mayfair where locals and visitors alike can journey through a new cocktail menu that takes inspiration from the best cocktail creations from the 1920s through to the present day.